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Posted on 04/26/2020 in eBooks by FFL Dealer Network

List Building Lead Magnets for Your FFL Business

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What's the #1 one way to communicate with prospective gun buyers? 

Email. 

A recent case study by HubSpot identified that email generates $38 for every $1 spent, which is an astounding 3,380% ROI, making it one of the most effective marketing options available. 

I know it may sound outdated, but for most demographic groups, email is still a primary form of communication that people check daily. 

If you've been in business for more than a day, you've probably heard the expression "the money is in the list." Yes, that's undoubtedly true, but "the fortune is in the follow-up." 

Once you have someone's email address you have a direct channel for building a relationship. The best part is that YOU have control over that channel.

  • Not Google. 
  • Not Facebook. 
  • Not Instagram. 
  • Nobody but YOU! 

While people have the option of opening your email or not, there's no third-party company that can randomly take away your contact list. There's no social media company that decides whether people see your message or not. 

But the question is, how do you obtain those email addresses in the first place? 

We've found one of the best ways is to create a 'lead magnet' that's so irresistible that your target audience will be eager to provide their email address. 


So, What's a Lead Magnet?


A lead magnet is a valuable product, solution, or benefit that you give to a prospective customer in exchange for their contact information. You may also hear the words' freebie', 'opt-in gift', 'buzz piece', 'lead gen offer', 'squeeze page bribe', or similar terms to describe a lead magnet.

Chances are you've probably seen them on our site!

Whatever you call it, an effective lead magnet will evoke trust and encourage your audience to exchange their information, usually their name and email address, for the offer. A properly designed lead magnet can convert any relevant prospects into subscribers, leads, and then eventually into customers. 

The goal of your lead magnet is to bring people into your sales funnel so that you can convert them to customer status. To accomplish this, your lead magnet needs to be so much more than a freebie. It must be a truly valuable offer that acts as a magnet to pull in your most ideal target customer. 


If you're struggling to convert your website visitors into subscribers, leads and then eventually into customers we have just thing for you! 


We've developed a 62-page, step-by-step marketing course that outlines how we go about creating our own in-house lead magnets to grow our subscriber base on autopilot....24/7. 365. Day after day!

Our comprehensive self-paced course is broken up into 11 Blocks: 

  • Introduction: What is a Lead Magnet
  • Start with the End in Mind: Define Your Goal
  • Define Your Ideal Customer
  • Pick the Topic for Your Lead Magnet
  • Pick the Best Format for Your Lead Magnet
  • Create Your Lead Magnet
  • Create a Compelling Opt-In Page
  • Lead Magnet Delivery Systems
  • Write Your Follow-up Emails
  • Promoting your Lead Magnet
  • Evaluate Your Lead Magnet Results
  • Conclusion and Next Steps

Included with this course: Coursebook, Workbook, and Summary Checklist

Click the 'Download My Course Now!' Button Above and SUPERCHARGE Your Email Marketing Campaigns!


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